Blaze
Dawn phoenix · Health
Warm fire, energy, showing up.
- Might
- Agility
- Cooking
- Vitality
LuuL · Level Up Ur Life
Take care of your creatures. Take care of your life.
Six pixel creatures each look after one part of your life. You care for them by doing the real things you planned, one step at a time, and they grow as you do.
The new LuuL is designed in full. Building it comes next. The beta you can join today is the current app.
Built in today's app
Designed approved, ready to build
Planned on the road to launch
Why LuuL exists
Most self-improvement apps run on guilt.
Counters that reset. Red numbers. A cartoon that looks sad when you miss a day. It works for a week or two, and then it wears you down.
The best long games work the other way. People spend years raising one skill to the top level and enjoy every hour of it, because nothing ever goes backwards and every hour counts.
What if your real life were the grind, without the guilt?
LuuL is a creature-care app where taking care of your creatures is taking care of your real life.
What it does for you
Bring your goals. LuuL helps you make a realistic plan, choose what fits today, and keep going when life changes.
The north star
One transformation, in the game and in real life. Success is more real days of care each week, never more minutes in the app.
Meet the six
Six creatures. Six parts of your life.
Each creature looks after one area of your life and has four skills of its own. Each one lives in its own home in the Garden.
Builtthe six creatures and their 24 skillsDesignedthis pixel art and these homes, not in the app yet
Chrono
Crescent dragon · Work and focus
Time, rhythm, gentle precision.
- Focus
- Timecraft
- Construction
- Provisioning
Sage
Star fox · Learning
The curious scholar.
- Lore
- Vocation
- Venturecraft
- Techcraft
Terra
World-tree tortoise · Resilience and purpose
Grounded and thoughtful.
- Presence
- Insight
- Service
- Exploration
Amore
Lotus qilin · Relationships
Specific, warm and steady.
- Courtship
- Kinship
- Fellowship
- Linguistics
Midas
Golden pangolin · Wealth and creativity
Clear, content, a generous maker.
- Wealth
- Stewardship
- Crafting
- Leisure
How it works
One real step at a time.
Everything in LuuL comes back to one loop. Your plan decides what matters, and your creatures make doing it feel like progress.
An XP drop floats up when you finish a real act. The number here is only an example.
Your plan Designed
Tell your creatures where you're headed: your destination, your six areas, and what these 90 days are for.
Today's one thing Designed
Each day opens with one thing from your plan, and a short list of up to three more.
A tick Designed
Do it, then tick it. There's no timer on the way to done.
The XP drop Built Designed
XP trains one skill of the creature that owns the act, and it never goes away. The small gold drop that shows it is new.
A day of care Designed
One step or habit in an area makes a day of care for its creature. Days of care only ever count up.
Growth Built Designed
Skills level up and creatures grow through four stages today. Their new names (Spirit seed, Awakened, Ascendant, Divine), the new pace and the level-up moment are designed.
Finds Designed
On set days of care, not every day, your creature brings back something from its world, with a line that remembers what you did. No lottery: every find sits on a fixed ladder.
The hatch and the eggs are prototypes.
Your first 90 days
Hatch, grow, look back.
Day 1 Designed
Pick one or two areas that matter most right now. Their creatures hatch straight away, and Today is never empty.
The first weeks Designed
The areas you didn't pick start as eggs. Four days of care in an area get its egg ready to hatch, and the days don't have to be in a row. An egg you don't look after just sleeps.
Around day 24 Designed
A creature you care for most days becomes Awakened: three weeks of care, a skill at level 10, and its first chapter finished.
Day 90 Designed
A look back, a keepsake, and choosing your next 90 days.
- Level 99, the real way. Each of the 24 skills can reach level 99. Practice one about 45 minutes a day, six days a week, and you get there in about five years. Designed
- Nothing is taken away. Today, XP only adds up. In the new design, a missed day costs nothing. Built Designed
Hard days
Coming back is quiet.
- LuuL never reacts to time away. After a day or a month it looks and sounds the same: the same hello, Today as usual, nothing overdue, nothing counted.
- No pushes because you were away, and nothing to lose for missing a day.
- Make it shorter, on every step, every day: half the time, down to five minutes, with the first tiny action to start with.
- A lighter day when you ask: your one thing, one more, and one if you have time. Just for today.
- "I need a moment." One quiet button on every main screen opens a calm panel: breathe with Terra, make today lighter, or find someone to talk to. It asks nothing and saves nothing.
Builtthe lighter day and Terra's breathingDesignedthe rest, including no pushes about time away
What LuuL will never do.
No guilt
No red, and nothing that counts the days you missed. The words stay kind and never mention a gap.
Nothing drains
XP never goes away, bonds never drop, and an egg you don't look after just sleeps.
Your plan first
Today fills from your own plan. LuuL's suggestions are clearly marked Suggested, and only those can be swapped.
Private stays private
Private things never reach analytics, notifications or your circle. LuuL never asks about, records or guesses a diagnosis.
Free means free
Free is a real life plan on its own.
Earned, never bought
Creatures, XP and growth are earned by living, never sold, and nothing in the game is sold piece by piece.
BuiltXP that never goes awayDesignedthe promises the new design adds, like no pushes about time away
Free and Pro
Free is a real life plan. Pro opens more.
Pro adds the full creature plans, coaching and help coordinating your time. Nothing in the game is sold piece by piece.
Free your life plan, turned into daily care with your creatures
- Your whole plan in Journey, built step by step
- The Life dump: write and save everything on your mind
- Habits and steps for all six areas, fitted to your free time
- The Calendar wheel: your usual week and your trips
- Skills, XP drops, level-ups, eggs and growth
- Journal, Story Book and reviews
- Your circle: up to three people who know you
- The first region of every world in Ascent, the game beyond the home
Pro the full plans, coaching and coordination
- Each creature's full plan: workouts and meals with Blaze, money tools with Midas, a focus system with Chrono, study plans with Sage, practices with Terra, and people and rituals with Amore
- Bring my plan, and your Life dump sorted into cards
- A weekly coaching idea, and Ask LuuL
- Autopilot, Plan my week and your phone calendar
- More of Ascent: more regions, hard modes, raids and playing with friends
When Pro ends, you keep everything.
DesignedFree and Pro, as described here. Free never uses AI; AI coaching is part of Pro.PlannedAscent, the game beyond the home, on the road to launch
Get involved
Come build it with us.
Use LuuL for real, on iPhone or Android, and tell us what helped and what got in the way.
The new LuuL is designed in full. Building it comes next. The beta you join today is the current app, and it will change as the new design arrives.
Test it
Use the beta for real and tell us what helped and what got in the way.
Help shape it
Try new designs early, answer a few questions, and help decide what stays.
Follow it
Follow the build in the Discord.